ISM’s Social CRM Qualifications
ISM’s Social CRM Qualifications
For more than 27 years, ISM has implementing successful CRM and Social CRM initiatives at the world’s best companies (e.g., Marriott, ExxonMobil, Kraft Foods, Nike, Giorgio Armani, Samsung, T. Rowe Price, PepsiCo to name a few). Here is a short-list of our Social CRM qualifications:
• Unique Perspective
ISM approaches Social CRM from a foundation of 27years of successful CRM implementations. We see Social CRM as an extension and expansion of customer relationship management -- turning the one-way conversation into a two-way dialogue, and enhancing fact and activity- based customer profiles with customer interests and opinions.
• We Understand that Social Media is a Tactic, Not a Strategy
Like CRM, a successful Social CRM initiative is 20% technology, 30% process, and 50% people. ISM utilizes a framework that addresses all three of these critical issues including a review of key Social CRM business processes as well as Social CRM technology options.
• Successful, Hand-On Social Media Experience with Global, Best-In-Class companies in the B2B and B2C Sectors
ISM has created the strategy, designed and/or implemented eight Social CRM/media communities for AAA, Kraft Foods and ExxonMobil. We share with our clients the recipe for achieving big success with their Social CRM efforts.
• ROI Focus for Each Social Community We Build
While many organizations talk about the importance of delivering a positive ROI, for 27 years ISM has been delivering CRM implementations based on a solid business case with a positive ROI, and we take the same approach to Social CRM. We demonstrate to our clients how to secure positive ROI from their Social CRM initiative.
• Comprehensive Social Media Policy Framework
Without a meaningful Social Media Policy, Social CRM initiatives are doomed to failure. Our comprehensive Social Media Policy framework ensures that our clients get off on the right footing.
• Seamless Integration of Social CRM with Ongoing CRM Efforts
One of the biggest challenges facing Social CRM initiatives is how to integrate valuable social insights into an organization’s CRM efforts. We inform our clients how to achieve this integration so that they have deeper insight into customer feelings with the goal to achieving higher marketing impact.
• Tight Integration Between Social CRM and Internet Search Engine
Optimization
Given that Social Media content is now picked up by Internet search engines, ISM helps organizations to integrate their Social CRM efforts with their search engine optimization efforts to boost sales.
Please contact Barton Goldenberg ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) to further discuss your Social CRM needs.
Please click on one of the following Weblinks for more information about our services:
Social CRM Strategy & Implementation
About ISM
Since 1985, ISM has specialized in creating and implementing Customer-Centric Business Strategies that leverage CRM, Social CRM, and Social Media tools and techniques. Clients includes the American Automobile Association (AAA), Amtrak, Armstrong, Giorgio Armani, ExxonMobil, IBM, Johnson & Johnson, Johnson Controls, Kraft Foods, Macmillian, Marriott, McGraw Hill, Nike, PepsiCo, Roche, Samsung, Sara Lee, T. Rowe Price, United Way, US Department of Defense, Xerox, and many others. For a full client list, please click here.
