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2012 Dates for ISM's Acclaimed Webinar Series

"Thank you again Barton.. your social presentation keeps getting better and better. Tremendous value."
 - Elliot Markowitz, SVP, Director of Content, Ziff Davis Enterprise
 
"Another excellent webinar! The information received today is invaluable.
Thank you."
- Don Edwards, Honeywell


Come hear how CRM leading-authority Barton Goldenberg cuts through the bull, demystifies the tough issues and provides pragmatic advice based on his 27 years in the trenches advising global, best-in-class organizations on how to design and implement successful CRM initiatives. Participants receive an hour-free, post-event consultation.

Don’t delay: mark these dates in your calendar today! (All Webinars are held on Tuesday afternoon at 1 PM EST.)

2/29/2012 - Achieving Simplicity Capturing & Utilizing Social Media Insight
There is no getting around it; social media has taken the world by storm.  While there has been a lot of discussion around the benefits of leveraging Social Media insight, few organizations are successfully capturing and utilizing this insight within their CRM efforts.

Challenges include identifying the optimal tools for listening/capturing social insight, determining how best to filter this insight so that it can be made actionable, knowing how to easily and intuitively port this insight into CRM systems/customer profiles, and analyzing/utilizing this filtered information effectively in the organization’s marketing and sales efforts.

This webcast, led by 27-year CRM industry expert Barton Goldenberg, will address these challenges head-on and provide participants with case studies of how best-in-class organizations are successfully resolving these challenges.  Attend this online-only event to hear pragmatic advice on how to achieve simplicity capturing and utilizing Social Media insight in your CRM efforts.  This is one webcast you won’t want to miss!

The Registration Weblink for this Infor/ISM Webcast will be posted shortly.


3/20/2012 - Leveraging Social Media Information to Advance Your CRM Efforts
During this webinar, Barton Goldenberg describes how to strategize, design, build, and grow successful social media communities. Using real-time case studies from global, best-in-class organizations, he shares the challenges that all organizations will face when working with social media communities. 

Please click here to register for this Webinar.
 
4/10/2012  - The Next Wave of Social Media Is Coming Fast. Are You Ready? 
When most people think of social networks, they immediately think of Facebook, Linkedin and Twitter. But there is more to a corporate social networking strategy then just putting up a page on a popular site. Just throwing money and bodies at the problem is not the answer.Learn how to incorporate social media technology into your business model that is closely aligned to your corporate initiatives and stop wasting time and money.

Please click here to register for this Webinar. 
 
5/8/2012 - Building A Smarter Enterprise Social Media Strategy 
There is no getting around it; social media has taken the world by storm. Yet, despite its success, many organizations have yet to realize these benefits, choosing instead to throw money at less fruitful initiatives without a definitive strategy to measure ROI. To create an effective enterprise social network, certain elements are needed in order to add true business utility and make such usage bullet proof.

Please click here to register for this Webinar. 

6/5/2012 - Analyzing the Business Value of Social Media and Social CRM
Does social media and social crm have a place in the work environment or are they mainly vehicles for individuals to communicate and share information on a personal level? Should organizations incorporate social media and social crm into their sales and marketing strategies or are they just a waste of precious employee time?

Learn the right way to incorporate social media and social crm into your business strategy and to make this growing medium a productive and critical component of your growth.

Please click here to register for this Webinar.  


For more information on Barton's Webinars, please visit www.ismguide.com or contact Tracey Hoston at (301) 656-8448, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 “The ISM webinar series helped my company tremendously; we re-calibrated our CRM initiative based on Barton’s profound insight.”
- Jennifer Christopher, Bayport Credit


ISM Webinar Archive

ISM Webinar archives will only include webinars for the past 90 days (with the exception of Webinars sponsored by Ziff-Davis).

Digital Marketing Mastery (February 14, 2012)
Learn how you can leverage the added value of digital marketing and make it a stronger focus in your Customer-Centric strategy and selection in this online-only Webinar from Barton Goldenberg.

Please click here for the Webinar recording. 

How Do You Benefit From Mobile CRM? (January 10, 2012)
Who is driving Mobile CRM and why digital clients are increasingly obsessed with smart phones, along with what is driving Mobile CRM?  Barton will also discuss the future of Mobile CRM that will increasingly leverage social media integration, location and context-sensitive ‘push’ services and increased simplicity and relevance.  Barton will also explain in his presentation why using CRM tools from mobile devices will be a critical key to remaining competitive in the near future.

Please click here for the Webinar recording.

Best Practices in Social CRM - Technology (December 14, 2011)
Social Media and CRM have joined forces to create 'Social CRM'. This is the third of three Webinars that looks at some of the best practices that people are using to leverage social media tools and communities through the ISM lens of people, process and technology. In this Webinar, Kathy Barton, ISM's SVP of Social Media, will discuss the Social CRM Technology issues you should consider as you build your 2012 marketing and customer strategies.

Please click here for the Webinar recording. 

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