News and Events
Future ISM Events & Presentations
Barton Goldenberg will be speaking at the following Selling Power events:
1. Sales Strategies in a Social & Mobile World
Philadelphia, PA - March 5, 2012
Keynote on Social Media + ISM Booth at conference
For more information, please click here.
2. Sales 2.0 Conference
Boston, MA - July 23, 2012
Keynote on Social Media + ISM Booth at conference
3. Sales & Marketing 2.0 Conference
San Francisco, CA - October 22 - 23, 2012
Keynote on Social Media + ISM Booth at conference
For each event, Barton will deliver a 30-40 minute keynote to the entire conference audience (exact times and topics to be determined).
More details on each Barton Goldenberg Selling Power speaking event will be posted soon.
Additional Speaking Events
1. Infor Webcast Keynote
Achieving Simplicity Capturing & Utilizing Social Media Insight
February 29, 2012
2. Gartner Customer 360 Summit
Orlando, FL - March 14 - 16, 2012
Workshop on Social CRM - Leveraging Social CRM to Drive Customer Satisfaction, Retention and
Advocacy, March 14, 2012
Keynote Session Presentation - Innovating and Integrating Marketing, March 16, 2012
3. TechLeaders Conference
Dallas, TX - March 19 - 21, 2012
Keynote on Social Media + ISM Booth at conference
For more information, please click here.
4. CRM Magazine: CRM Evolution 2012 Conference
New York, NY - August 13 - 15, 2012
CRM Executive Bootcamp, possible keynote + ISM Booth at conference
More details on each of Barton Goldenberg's speaking events will be posted soon.
Previous ISM Events & Presentations
CRM Evolution 2011 Conference
Date: August 8-10, 2011
Location: New York, NY
Venue: Hilton New York
Website: Click here
2011 is a huge year for CRM—social or otherwise. The discussion on how to interact with the social customer is now mainstream at businesses. Insight into that customer is of paramount concern to enterprises. What to do once that insight is identified is something that all businesses are struggling with. But the one thing that seems to be increasingly recognized by those same businesses is that they have to do something different, because their customers are different. We’re in the era of the social customer.
Barton Goldenberg held his CRM Executive Boot Camp on Monday, August 8 at the CRM Evolution 2011 show. For more details, please click on this Weblink
Sales 2.0 Conference
Time/Date: Monday, June 20th at 3:40pm – 4:10pm
Location: Hynes Convention Center – 900 Boylston Street, Boston, Massachusetts
Session Title: Making Sense of Social Media, Social CRM & Customer Relationship Trends
Session Overview:
There's been a lot of talk about Social CRM; is it an over-hyped trend or a development toward CRM solutions that provide real value to both sales organizations and their customers? In this keynote, Barton defined Social CRM, discussed new strategies in customer engagement, and provided insight on what to expect from Social CRM in 2011. He cut through vendor hype to make sense of this important new wave. You'll benefit from insights on new best practices, such as why it is critical to capture relevant input from social media channels to create comprehensive customer profiles. Barton also discussed other emerging customer relationship trends over the next 10 years, based in part on the analysis and findings from the latest version of ISM's The Guide to CRM Automation.
Speaker: Barton Goldenberg, Founder & President, ISM
Please click here for more information.
