The Top 15 CRM awards, which premiered in 1990, serve as the standard for comprehensive CRM software. The Top 15 are divided into two categories—Enterprise (Upper Mid-Sized to Large companies) and Small & Medium Business (SMB - Small to Mid-Sized companies)—to reflect the changes and growth of the CRM marketplace.
Each CRM software program undergoes intensive testing at the ISM Software Lab based in Bethesda, Md. Each software program ISM tests is rated according to 208 selection criteria, including 99 business functions, 48 technical features, 34 implementation capabilities, 10 real time criteria and 17 user-support features. With no ownership in or by a vendor, ISM's software analysis is 100 percent vendor neutral and bias free.
SAMPLE REVIEW ORDER TOP 15 or INDIVIDUAL REVIEWS
Software Reviews have been completed on products by: companies such as Amdocs Limited, Aptean, Axonom, Ardexus, BPMonline, Clear C2, Firstwave Technologies, FrontRange Solutions, Group Business Software, Infor Global Solutions, Kana, Maximizer Software, Microsoft Corporation, NetSuite, OnContact Software, Optima Technologies, Oracle Corporation, PegaSystems, Sage Software, Salesforce.com, SalesPage Technologies, SAP AG, StayinFront, Sugar CRM, Swiftpage and update Software AG