ISM products are the most comprehensive and unbiased CRM publications available in today’s marketplace.  Our company, ISM, Inc., was founded in 1985 and has 27 years of experience in the CRM industry.  We have close relationships with many key analysts in the current CRM marketplace. We also conduct regular research on the CRM industry and accept no money from any CRM company for information or software reviews.

ISM offers 4 different products:

CRM In Real Time book – This comprehensive guide to CRM draws on Barton Goldenberg’s 27 years of experience guiding firms to a successful implementation of CRM solutions and techniques. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.

The eGuide to Mobile and Social CRM - is a comprehensive reference book that provides the reader with thorough evaluations of the Top 15 CRM software applications. The eGuide also provides a step-by-step methodology on how to select CRM software for mobile and social media functionality and successfully manage and execute a CRM project. (Previously titled: The Guide To CRM Automation)

Top 15, Social CRM & Real Time CRM Reviews - The Top 15 CRM software reviews are divided into two categories—Enterprise and Small & Medium Business (SMB)—to reflect the segment of the CRM marketplace that the software is targeted towards and are available for purchase as a package. The ISM Real Time CRM software reviews are reviews of CRM software with comprehensive real time functionality.  The CRM software reviews are based on 209 evaluation criteria. An ISM analyst conducts each review in an unbiased manner so as to make sure the vendor demonstrates functionality for individual criterion.

CRM Reviews Online (includes Social CRM Reviews) - More than 35 individual software reviews are available to order and use in searching for the CRM software solution that matches your company's business processes and meets the unique needs of your sales, customer service and marketing functions.  Each CRM software review will provide an “apples-to-apples” cross comparisons of specific CRM functionality and are conducted through an objective and unbiased software review methodology.

About ISM

Since 1985, ISM has specialized in creating and implementing Customer-Centric Business Strategies that leverage CRM, Social CRM, and Social Media tools and techniques.  Clients includes the American Automobile Association (AAA), Amtrak, Armstrong, Giorgio Armani, ExxonMobil, IBM, Johnson & Johnson, Johnson Controls, Kraft Foods, Macmillian, Marriott, McGraw Hill, Nike, PepsiCo, Roche, Samsung, Sara Lee, T. Rowe Price, United Way, US Department of Defense, Xerox, and many others. For a full client list, please click here.