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2009 Dates for ISM's Acclaimed Webinar Series

For the past 2 years, CRM leading-authority Barton Goldenberg has been conducting monthly webinars for ISM customers, prospects and friends.  Participants really appreciate how Barton cuts through the bull, demystifies the tough issues and provides pragmatic advice based on his 25 years in the trenches advising global, best-in-class organizations on how to design and implement successful CRM initiatives.  Webinar participants also receive special discounts on Barton's latest CRM In Real Time book and ISM's The Guide To CRM Automation publication (17th edition) and an hour-free consultation upon completion of the webinar.

Don't delay: mark these dates in your calendar today!

September 15, 2009 - The CRM Formula: People, Process & Technology

October 13, 2009 - Meet Your New Customer: The Digital Client

November 17, 2009 - The Growing Impact of Social Media on your Customer Relationships

December 15, 2009 - Multi-Channel Customer Strategy

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The ISM 2009 Top 15 CRM Reviews and the 17th Edition of The Guide To CRM Automation Are Now On Sale

The 2009 ISM Top 15 CRM Reviews for the Enterprise and the Small & Medium Business Solutions are now available for purchase on the ISM Web Storefront.

The 17th Edition of The Guide to CRM Automation is a comprehensive reference book that provides the reader with thorough evaluations of each of the 2009 Top 15 CRM software applications. In addition, The Guide contains extensive cross comparisons between ISM's Top 15 packages, definition and description of CRM, a detailed blueprint for automating a company's sales, customer service and marketing functions, and technological and business-related issues.  The Guide also provides a step-by-step methodology on how to select CRM software and successfully manage and execute a CRM automation project. 

To purchase any of the 2009 ISM Top 15 CRM Reviews, please click on the Our Products link on the ismguide.com homepage.

To order The Guide to CRM Automation, please click on the Purchase ISM's Guide To CRM Automation Here link on the ismguide.com homepage.

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Goldenberg's Analysis Quoted in March 27 USA Today Article

Barton Goldenberg's analysis of Social Networking is referenced in the March 27 USA Today's story, "Boomers Zero in on Social Networks", written by Marco della Cava. (http://www.usatoday.com/tech/webguide/internetlife/2009-03-26-boomer-social-networking_N.htm)

"The old model of an Ed McMahon-type guy pitching you something is long dead, because today people won't listen to TV ads, but they will listen to each other on these sites," says Barton Goldenberg, president of Bethesda, Md.-based ISM, a social media consultancy. "It's all being reversed now. Ads won't drive brand loyalty, people will. These sites are where Boomers share their opinions, and those in the corporate world are starting to realize that." - Barton Goldenberg

For more information, contact Tracey Hoston (301)656-8448 or THoston@ismguide.com

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"CRM is a business approach that provides sales, customer service, marketing, Digital Client, and reporting tools and techniques to support an organization's business strategy."

No longer an option on the corporate "wish list," Customer Relationship Management (CRM) has become a necessity for today's organization with multiple clients and audiences. This is equally true whether you are running an enterprise, small- to medium-size business, non-profit organization or government agency.
 
ISM is leading the way in defining and implementing CRM, including tools and techniques for sales, customer service, marketing, Digital Client and reporting. Founder and President Barton Goldenberg is an internationally recognized leader in the CRM industry, a position he has earned over more than 23 years as an industry innovator, author, speaker and advocate. Now, under Barton's leadership, ISM is inventing the future of the CRM industry with Real Time CRM.
 
As CRM strategic advisors, ISM has brought measurable benefits to dozens of organizations worldwide. Using proven expertise, decades of experience and ISM's premier CRM Software Lab, the ISM team of management and technology professionals can successfully chart your CRM course.