Creating and Sustaining Lifetime Customers
ISM is Leading the Way
There are no successful companies without successful customers. Understanding what customers need, and the best way to satisfy those needs, is a critical success factor for today’s organizations. This is equally true whether you are running an enterprise, small- to medium-size business, non-profit organization or government agency. Gaining, managing, and leveraging customer knowledge means successfully integrating proven processes and the proper tools. It also means ensuring that your people know what to do and how to do it. Creating customer management solutions that support business strategies, and designing business strategies that capture and sustain lifetime customers (when customer needs keep changing) can be a difficult balancing act, and takes commitment, expertise, and innovation.
ISM has provided strategic advice to assist organizations with this challenge since 1985. Over the years, dozens of leading organizations have applied our “top-down/bottom-up” customer relationship management methodology with great success. Of more importance, these past 27 years have allowed us to gain the experience necessary to become an acknowledged industry leader. Click here to learn more about how ISM can help you build lifetime relationships with your customers.
Upcoming Events:
Learn the right way to incorporate social media and social crm into your business strategy and to make this growing medium a productive and critical component of your growth.
Date: Tuesday, June 5, 2012
Please click here to register for this Webinar
Special Alerts:
Barton Goldenberg is quoted in Elliott Markowitz's article: Socially Awkard Customers Mean Opportunity for the Channel. In this article, Barton discusses the important role and benefits that CRM can provide in a Social Media initiative. Please click here to see this article.
Mzinga and ISM Announce a New Initiative to Jointly Deliver Social Customer Experience Solutions, click here to see the release.
To access an archived recording of ISM's Social Media Information Webinar -- held on May 8, click here and scroll down to Building A Smarter Enterprise Social Media Strategy Webinar archive listing.
A new post concerning “Most Organizations Don’t Have a Clue …Regarding Social Media” has been placed on the ISM Customer Strategies Blog. Please click here to access the ISM Blog.
ISM Announces its schedule for the 2012 acclaimed Webinars on CRM, Social CRM and Social Media. Please click here to register for any of the 2012 ISM Webinars.
