Creating and Sustaining Lifetime Customers
ISM is Leading the Way
There are no successful companies without successful customers. Understanding what customers need, and the best way to satisfy those needs, is a critical success factor for today’s organizations. This is equally true whether you are running an enterprise, small- to medium-size business, non-profit organization or government agency. Gaining, managing, and leveraging customer knowledge means successfully integrating proven processes and the proper tools. It also means ensuring that your people know what to do and how to do it. Creating customer management solutions that support business strategies, and designing business strategies that capture and sustain lifetime customers (when customer needs keep changing) can be a difficult balancing act, and takes commitment, expertise, and innovation.
ISM has provided strategic advice to assist organizations with this challenge since 1985. Over the years, dozens of leading organizations have applied our “top-down/bottom-up” customer relationship management methodology with great success. Of more importance, these past 28 years have allowed us to gain the experience necessary to become an acknowledged industry leader. For more information on ISM and its successful customer-centric business solutions, click here.
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Upcoming Webinar: Jan 14, 2014 - Customer Experience Management
See this special interview of ISM President Barton Goldenberg conducted at the recent CRM Evolution conference in NYC. Interviewed by Bob Fernekees, VP/Group Publisher of Information Today, Goldenberg focuses on solving the challenges of Social CRM. CRM Evolution, the industry's premiere customer-centric conference, is sponsored by the editors of destinationCRM.com and CRM Magazine, properties of Information Today. Barton conducted a Social CRM Executive Workshop and was a conference speaker. To view the interview, click here
Barton Goldenberg's column in the October issue of CRM Magazine focuses on "Software Advances Are Propelling CRM to New Heights" and the "Seven trends businesses cannot afford to ignore". Click here
Job Opening: ISM seeks a full-time Marketing Analytics Consultant.