Creating and Sustaining Lifetime Customers
ISM is Leading the Way
There are no successful companies without successful customers. Understanding what customers need, and the best way to satisfy those needs, is a critical success factor for today’s organizations. This is equally true whether you are running an enterprise, small- to medium-size business, non-profit organization or government agency. Gaining, managing, and leveraging customer knowledge means successfully integrating proven processes and the proper tools. It also means ensuring that your people know what to do and how to do it. Creating customer management solutions that support business strategies, and designing business strategies that capture and sustain lifetime customers (when customer needs keep changing) can be a difficult balancing act, and takes commitment, expertise, and innovation.
ISM has provided strategic advice to assist organizations with this challenge since 1985. Over the years, dozens of leading organizations have applied our “top-down/bottom-up” customer relationship management methodology with great success. Of more importance, these past 29 years have allowed us to gain the experience necessary to become an acknowledged industry leader. For more information on ISM and its successful customer-centric business solutions, click here.
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Read Barton Goldenberg's evocative blog on Big Data and its impact on business and customers and the extension of Big Data via the "Internet of Everything" to our at-home lives and connected devices. Click here
Read in Direct Marketing News about the recent panel, Data: Go Big or Go Home, conducted by Barton Goldenberg at the Marketing & Tech Partnership Summit in NYC. Click here
Read Barton Goldenberg's new article - Integrating Social Media Is a Strategy for Success, in which Barton discusses why an integrated social CRM strategy is the winning formula that will drive CRM in the future by clicking here
Job Opening: ISM seeks a full-time Marketing Analytics Consultant.